Friday, July 03, 2009

Citrix / Webex - A social media case study

The Social Media Academy students of the Leadership Class conducted an exciting exercise where they performed a full social media assessment reviewing Citric' Online business by applying the four quadrant assessment methodology. The Assessment is done to better understand a corporations social presence in the market. The four elements concern Customers, Brand, Partners and Competitors.

Process, tools and results will be presented July 22 in an online presentation. Please check details and register here: Social Media Case Study

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