Sunday, February 07, 2010

In the year 2010

Some things won't change - but be remembered. "Now it's been 10,000 years..." hope this clip still exists then.

Sunday, December 20, 2009

Avatar, took movies to a new level

Avatar was exciting, compelling, challenging, a new dimension in the movie world. The most well balanced movies I've ever seen. To me it also was one - if not the - most impressive movies I've seen in my live. I loved Star Wars, it was just overwhelming (back in the 70's), but Avatar was the most complete movie of all. A science fiction that had nothing that couldn't be true, nothing too crazy, nothing too silly, nothing too bloody, nothing too brutal, nothing too... To me Avatar had the perfect balance - and it was all about balance.



I will see it again. I believe I only saw "New Hope" twice in the movie theater. I will see Avatar now in an iMax, then with my kids again and.... Screw the box office numbers. This will hopefully be another one billion dollar move - just because I want to see Avatar II. And if not, most of the GREAT movies were less successful then the average shot.

James Cameron, you did an absolutely out standing (literally) job! Nothing more to say.

Axel
http://xeesm.com/AxelS

Friday, December 18, 2009

The Channel Never Dies

Whenever people thinking of eliminating the middleman something magically happens and that middleman takes center stage.

Imagine you want to create a social media initiative and you kind of get frustrated that all you have is about 50 of your 500 employees who would really be helpful. Then you have an epiphany and think "What about my 2,800 partners and their teams"?



Now we are talking
Axel
http://xeesm.com/AxelS

Wednesday, December 09, 2009

Why I no longer tweet every day

I started Twitter early 2007 see my first tweets. Like many I had no clue - stopped using it for a few weeks, came back, liked it a lot and people laughed at me "Axel, are you out of your mind".
In the coming two years I followed probably 20,000 people on and off and got to 53,000 something follower over all - now down to about 5,000 after I did some twitter hygiene.

I used Twitter to converse, get news, chat, inform, provoke...

Twitter is evolving. It is going to be the world's most important NEWS platform. Twitter already became the leading publishing company - without being a publishing company.
And as such I will continue to tweet, but not about how my sailing trip was or that I have lunch with another CEO (well maybe once in a while) - but rather changes that may be of interest to more people just than my inner circle.

Like many things in our social media industry is evolving. People who hate change, don;t want change, will be disappointed - others will sour with the evolution. "Fly with the eagles or scratch with the chickens."

That's why in 2010 you will no longer see me tweeting every day.
Axel
XeeSM.com/AxelS

Wednesday, December 02, 2009

SRM Best Practices with XeeSM

Wednesday, October 28, 2009

My Bio Cloud

Andrew Baker, a fellow XeeSM user inspired me to do that. I thought it's interesting enough to share it:

Wordle: Axel's Bio Cloud


Axel
http://xeesm.com/AxelS

Friday, September 18, 2009

The End Of Email

I blogged about it a few weeks ago in a different context. But I'd like to shed more light on the dieing email technology. Yes, yes, yes, It will live on for a long time - but it's the end of it's relevance - and therefor eventually die.

My email account receives on average 36,000 emails a month. About 30,000+ are filtered by the server based spam filter. I don't even notice those 30,000 - other than in a mail server log file saying - deleted 31,074 spam emails.
From the remaining 6,000 email about 5,000 get filtered by my local spam filter. So I end up with about 35 emails per day of which 50% I still care less, 15 - 20 may be informative and 5-10 are real important.
In other words 0.5% of the email volume is important.
Or: 99.5% of emails are a waste of bandwidth, wast of money as I need to buy and maintain spam filters. It's a sad illusion for customers who trust marketers that they can "deliver the message".
OK - I get more than 5-10 important messages a day - much more but I get them through different ways. People contact me via Facebook, LinkedIn, Twitter direct messages, text me, skype me and so forth. Only 20% of what is relevant to me comes through email - and steadily declining. Friends, customers and peers know - if something is REALLY important they skype me.

Now - you may say but if 5-10 are very important you can't throw it over board. Right ! But it tells me that there will (hopefully soon) somebody come up with a cool new idea to get those 10 important messages to me without all the overhead of spam and filters.

I look forward to the day I can announce that I no longer use email - which I predict will happen within the next 18 month.

Axel
http://xeesm.com/AxelS