Tuesday, April 28, 2009

Working on new blog feater

This is the first test blogging from Xeequa to blogger

Thursday, April 23, 2009

Social Media - moving from playful to strategic

Cisco, IBM, Walmart, Wholefoods, Starbucks and others invest millions in their social web presence. The investment is more on the human resource side than on systems. They don't advertise what they are doing but they are moving fast.

The Social Media Academy provides some insight in this week's complimentary webinar http://www.socialmedia-academy.com/html/introwebinar.cfm

- The impact of social media on businesses across all industries

- Identifying the largest pool of business opportunities

- Assessment of a company's social ecosystem http://xeeurl.com/A0848

- Developing a comprehensive social media strategy

- Creating a social media plan

- Reporting and analytics in social media - over 100 reporting tools

- ROI, resources and budget considerations

- Social media as a cross functional business accelerator

- Competing for mind, - and market share

- Building a successful social media practice

This Friday 4/24 - 9:00AM (PDT) Online conference (no charge)


Tuesday, April 21, 2009

Enabling XeeURL Community

XeeURL community is now having a public portal page and blogs can be posted to a blogger blog. In order to get a post to a blog on blogspot, the post must be made "public" and the respective blog need to be entered into the "social networks page under setting and my profile.

Wednesday, April 15, 2009

Technology, Not War, Is the Solution to Publishing

As sad as it is, industrial media killed itself. It is NOT the Internet or technology for that matter that killed publishers it is the change of their business model from independent content circulation to advertising distribution.

A publisher used to make money by providing a given audience latest news, well researched and easy to consume. Readers paid for the news and publishers made a profit by balancing cost of news gathering and distribution with newspaper revenue. Rather simple model.

I explaind the shift in process here a few weeks ago:


About Newspapers
Read the Article at HuffingtonPost